Ironic Web Advertising – iPhone Edition

In my ongoing series on on-line advertising faux pas, anomalies, and general weirdness, I have come across quite a few examples of what I call “competeverts”. Competeverts are ads placed in a page where the content of the page expunges about a company in direct competition with the advertiser.

One of, if not the finest, example of this was on Gizmodo today. As you can see from the screen capture above, Blackberry took advantage of some prime advertising real-estate on a iPhone article to advertise its competing device.

With opportunities like this, it’s no wonder ad dollars are transitioning from print to the web.